This week, copywriting firm Cooper Murphy Webb has confirmed what's been true in my house for weeks: the iPad is beating out television as a preferred leisure device.
In a survey of 1,034 iPad owners in the UK, Cooper Murphy Webb found that 24% of respondents reported using their iPads as their primary entertainment device. The television came in at 19%, while 22% reported using their mobile phones for entertainment and 2% listed the ever popular "other."
Mathematicians among us will notice that those numbers don't add up to 100%. That's because the computer still tops the list at 33%. These numbers are similar to what happens in my household. My wife and I typically go for the iPad first during our evening leisure time, the computer next and the TV last.
[Via Macsimum News]TUAWSurvey: iPad a preferred leisure device originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 13 Aug 2010 14:00:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
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